Utilising PPC for Local Lead Generation In A Competitive Marketplace

A London-based shutters company wanted to explore Google Ads as a way to generate new leads and grow their customer base. Upon launching the initial campaigns, we encountered significantly high cost-per-click (CPC) rates, making lead acquisition expensive. However, by continuously refining the campaigns—implementing a rigorous negative keyword strategy, adjusting bids, and making strategic budget reallocations—we saw substantial improvements month after month. As a result, the business was able to reduce wasted spend, improve lead quality, and achieve a far more cost-effective return on investment.

Since this period, the business continues to spend the same amount each month without compromising on lead volume.