Is £1,000 Per Month Enough to Spend on Google Ads?

If you run a small business and are considering Google Ads, you might be wondering: is £1,000 per month enough to see results? The short answer is yes! At WAX, we specialise in managing small PPC budgets between £500 and £3,000 per month, helping small businesses maximise their return on investment (ROI) without overspending.

Why £1,000 Is a Solid Starting Budget for Google Ads

Google Ads is highly flexible, and a well-managed campaign can generate significant results even with a smaller budget. Here’s why £1,000 per month can work effectively:

1. Laser-Focused Targeting

With a smaller budget, success comes from targeting the right people. By refining keywords, using negative keywords, and focusing on high-intent search terms, we ensure your budget is spent efficiently on people who are more likely to convert.

2. Smart Bidding Strategies

At WAX, we use automated bidding strategies like Maximise Clicks while setting bid caps to prevent excessive costs per click (CPC). This approach allows us to drive relevant traffic without wasting money on overpriced clicks.

3. Local & Niche Advantage

Small businesses often operate in specific locations or niche markets. A £1,000 budget stretches further when targeting local audiences rather than competing on a national scale. For example, a local locksmith or tree surgeon can see great results without needing a corporate-level budget.

4. Conversion-Focused Approach

Success isn’t just about clicks; it’s about leads and sales. We track every conversion, whether it’s a contact form submission, phone call, or online sale, ensuring that every pound spent contributes to business growth.

What Can You Expect from a £1,000 Google Ads Budget?

While results vary depending on industry and competition, here’s a general idea of what a £1,000 monthly budget can achieve:

  • Clicks: Approximately 300-700 per month (depending on CPC)

  • Leads: 10-50 per month (industry-dependent)

  • Cost Per Lead (CPL): Typically between £20-£50

For local service-based businesses, this can mean a steady flow of enquiries that turn into paying customers.

How WAX Maximises Small Google Ads Budgets

As a freelancer specialising in small budgets, I take a hands-on approach to ensure every campaign is running efficiently. Here’s how I make £1,000 work for my clients:

  • Regular Bid Optimisation: Adjusting keyword bids daily to stay competitive while controlling costs.

  • Negative Keyword Management: Eliminating irrelevant searches to stop budget wastage.

  • Ad Copy & Landing Page Optimisation: Ensuring ads and landing pages work together to convert visitors into leads.

  • Location & Device Targeting: Focusing on high-performing areas and devices for better ROI.

Final Thoughts: Is £1,000 Enough for Google Ads?

Absolutely! With the right strategy, £1,000 per month is more than enough to generate meaningful results for small businesses. At WAX, I specialise in making small PPC budgets work, ensuring that every pound is spent wisely to drive leads and sales. Read our case studies here to see what we have already done (and are currently doing) with local/ small businesses spending below £1,000 per month.

If you're looking for expert Google Ads management on a small budget, get in touch today to see how WAX can help your business grow!