Long Term Lead Volume & Quality Increases

A local tree surgeon approached me with a major challenge—despite increasing his budget, his Google Ads campaigns were failing to generate leads. After thoroughly assessing the targeting settings, ad copy, and overall campaign structure, I identified key inefficiencies that were limiting performance. To resolve this, we overhauled the keyword strategy, shifting to a hyper-targeted approach that focused solely on local residents actively searching for tree surgery services. While Month 2 saw a temporary decline as we tested and refined new strategies, these optimisations led to exponential growth in Month 3. We now produce 4-5 high-quality leads per day, significantly improving the business’s return on investment.