Grow Your Online Revenue With Low CPC Keywords

A local glass company reached out to me as they wanted to test Google Ads as a new marketing channel. Despite never utilising this marketing channel before, it was clear their existing SEO implementation played a major rule in producing low CPC’s for our selected keywords.

Although in the first month we saw considerable results, it was clear that there was elements of the campaign and account we could optimise. After 2-3 of A/B testing as well as bid strategy changes, we found a strategy that allows us to grow exponentially. Thankfully, the client can now reduce budget without compromising revenue.